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SEO
SEARCH ENGINE OPTIMISATION
Supercharge your website with SEO that will boost your online presence
You could have the most amazing looking website design in the world, but without crucial Search Engine Optimisation you will get very minimal internet traffic. With the right research and the knowledge to know what can truly increase traffic, your website could be your main source of building your customer base.
SEO can be a gamer changer for your business, if implemented correctly. With extensive experience building and working on websites, my knowledge and understanding of SEO has helped boost the visibility of businesses across the UK for over 10 years.
WHAT IS SEO?
If you have a website then SEO is the absolute most important element that needs to be implemented on your site. This is not a sales pitch, it’s simply a fact. You see, Google has to somehow decide where to place your website when potential customers look for a business related to their search request.
If you sell shoes, for example, there are thousands of websites competing to be seen online. Imagine your business appearing at the top of the front page of Google when a potential customer searches for ‘Shoes’! The amount of traffic to your website would literally go through the roof!
HOW DOES GOOGLE RANK YOUR WEBSITE?
It can take up to 6 months for Google to properly ‘crawl’ your website. Its powerful algorithm regularly scans your website and depending on the content, and hundreds of other elements, Google will place you in their search engine in accordance to how well your website has been optimised.
It will take me all month to list Googles requirements for a well optimised website! However, I’ve listed below a few examples that are a crucial part of optimising any website..
Content
How good is the quality of your content and is it useful? Ideally, your websites content should be high quality showing that you are essentially an expert in your field
Page Speed
How fast your website pages load is an important part of SEO. After all, human beings are an impatient breed! If your page doesn’t load quickly you’ll lose a potential customer who simply got bored of waiting for your website to load!
Back Links
Back Links are an incredibly important ranking factor for your website. A back link is simply when another website directs customers to your website, usually via a link or image. A large amount of backlinks to your website tells Google that your content must be useful and trustworthy.
Keywords
Another incredibly important aspect for good SEO are the keywords used on your website. A keyword is the main terms used to tell Google what your service or product is. It can be complex and time consuming, but well worth investing in!
Mobile Friendly
With an estimated 60% of users choosing their mobile phone as the main device for browsing the internet, Google has increased their expectations for mobile friendly websites. A website should have 2 versions. A desktop/PC version and a mobile phone friendly version.
Website Security
With so many scams on the rise, security has become a major factor in Search Engine Optimisation. Avoid your website being hacked with essential online security, including the all important SSL Certificate!
I’m fully aware that SEO is a bit of a mystery to most. Make contact today and I’ll happily explain how it works in a non jargon and informative way.